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Three mobile tariff price hike angers customers

Thousands of Three customers have taken to social media outlets slamming the mobile network's decision to increase the price of their £17 a month tariff up to a new £30 tariff.

Customers were notified by letters from the network that their £17 per month "all you can eat" tariff was being discontinued and that unless the customers chose to opt out within 30-days they would be moved onto the closst tariff available that offered unlimited calls and data.

Three stopped offering the £17 monthly "all you can eat" deal to new customers back in 2014 and began to phase out "legacy" tariffs.

According to figures from 2015, the mobile network operator had 8.8 million users on their customer base with Three stating that their average account holder comsumes around 4.9GB of data per month.

Eating too much?

Ben Wood from CCS Insight a market information, analysis and information research group has commented, "Consumer data usage is growing exponentially,"

"The networks are seeing huge growth in data consumption as people watch more video content at ever-higher resolutions on their smartphones. At some point certain all-you-can-eat tariffs become uneconomical."


Three mobile customer have not taken this change lightly, with many posting their opinions on the change online with many using Three's advertising campaing slogan #MakeItRight.

MakeItright Three Mobile

A statement from Three comments, "In March 2014, we introduced new price plans giving customers more options in the size of their data and voice bundles, as well as limits and alerts to prevent bill shock."

"We have a lot of tariffs that we no longer sell and moving customers to one of the new plans will ensure they can enjoy the benefits of these plans."