2 Billion consumers set to pocket smartphones by 2016
eMarketer, an independent market research company have announced findings that the number of global smartphone users will pass 2 billion by 2016 and will continue to rise to over 2.5 Bn by 2018.
Smartphone use has risen due to the increase in cheaper, more affordable handsets flooding the market over the last few years. This is great for developing countries where an eagerness for adoption of tech is apparent, hence why Google have released their ‘Android One’ smartphone systems into India, Nepal, Indonesia, the Philippines and other South Asian countries.
As smartphones are becoming more readily available across the globe we can safely assume a correlation between mobile internet use and mobile commerce. Over the past 3-4 years we have seen a rise in the number of mobile device users accessing high quality websites and placing orders online.
Unsurprisingly more websites are being made ‘mobile friendly’ and are incorporating a responsive design, great if you do most of your online browsing on a mobile device.
As the demand for mobile devices becomes larger we can also assume that the need for dedicated ruggedized handsets will also increase, the rise of the tough phones is coming people!