Full market launch for Sky Mobile in 2017
Sky has announced that it is gearing up for a full market launch of its upcoming MVNO 'Sky Mobile' in January 2017.
The new MVNO from Sky will use O2's network and has already been opened for pre-registration to existing Sky customers. SIM-only contracts are due to be made available from mid-December.
Sky Mobile claims that it's new service 'will give customers the most flexible mobile service in the market, offering greater choice and value every month', it claims to do so through the use of four key features:
Roll – customers can roll over any unused data into their online ‘piggybank’ each month, to use whenever they need for up to three years.
Mix – customers can create a plan that’s right for them, which they can change every month.
Save – Sky TV customers don’t have to pay for UK calls or texts with any Sky Mobile data plan, in one of Sky’s most significant deals ever offered.
Sync – Sky TV customers can create their personal playlists of favourite shows, synced from their Sky box at home, to watch wherever they are.
Stephen van Rooyen, Sky UK and Ireland Chief Executive has commented on the new mobile offering saying, "We felt it was time to shake up the mobile market and give customers a completely new way to manage their mobile plan – something no one else is offering. We’ve designed it based on what people told us they want – it’s easy, flexible and transparent and it puts the customer in control. With £2 billion being wasted each year on unused data in the UK, Sky Mobile customers will only pay for what they use. Plus we’re giving Sky TV customers a fantastic offer which will allow them to get even more value from their subscriptions. It’s time for people to have a smart new way to manage their mobile contract."