Toughphone news - Japan sets the waterproof phone trend
Japan has long been considered the world's leader in technology, particularly consumer electronics. So, if something is big in Japan now, you can pretty much guarantee that before long it will be big both in the UK and the rest of the world. Just think game consoles, flat screen televisions and 3G technology – all of these things took off in Japan before anywhere else.
So when we learn that the hot thing to own in Japan is the waterproof phone, it's worth sitting up and taking notice.
Just recently, a number of new waterproof phones have hit the Japanese market, including the Sharp Aquos and the Fujitsu Arrows Z – both run on Android 2.3. These releases are set to complement a range of proven, quality waterproof mobile phones such as the Motorola Defy, the JCB Toughphones and the Samsung B2710 Solid Immerse.
It's not such a bad thing to take your lead from the Japanese. After all, as a nation they have the highest IQ average in the world and are known to be trendsetters in both style and technology.
I can't help but think that it's odd that we should allow the Japanese to set the trend when it comes to waterproof phones – after all, it's us not them that is the nation synonymous with damp and wet conditions.