Kodak to launch a photography focused smartphone at CES 2015
The traditional 'point-and-click' camera has been made virtually obsolete.
I'm just going to let that statement sit there for a while before I go into why I think this is.
I know that there are plenty of amateur and professional photographers who still cary around a dedicated camera daily, but generally they serve a purpose and deserve to be used to their utmost potential - the average 'snap-happy' consumer doesn't need a high-end camera on them all the time.
The need to carry a dedicated camera has become less and consumers want to carry a single device around with them, let alone a smartphone AND a camera.
With the increase in smartphone ownership and improvements made in smartphone camera technology going hand in hand to phase out the photographic equipment of yesteryear, the mainstream camera market has seen a slow migration into the realms of mobile handset ownership.
Kodak and Bullitt Group will be unveiling their first Android smartphone at CES 2015 next year. Not much is known at the moment about the upcoming line but there is rumour that there will be two smartphones and a tablet, plus a camera connected to the range.
The first smartphone is expected to be unveiled at CES 2015 with the tablet, camera and second mobile device later on in the year.
There are plenty of smartphones already on the market who's photographic offerings are already well above par, take the HTC One M8 for example. even though it only has a 4MP (Ultrapixel) camera it can produce some stunning shots, then there's the Nokia Lumia 1020 with a 41MP camera on board for those who like to crunch pixels.
To help differentiate between the current devices on the market and prove that Kodak really are the best for photography they will be offering bespoke image capturing, plus a range of other useful features.
We're already excited as Bullitt Group produce some of our most revered handsets like the CAT S50 and CAT B15Q. It's because of this we think that these new devices will come with an IP67/68 certification and will probably be MIL-STD 810G rated too - a Kodak tough phone perhaps?
After all, once you have this great featured camera phone in your hands you'll want to take it everywhere!
Oliver Schulte, CEO Bullitt Mobile has been quoted in the announcement press release as saying, “Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,”
He also added, “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”