EE saw more mobile data being used at Glastonbury 2017 than ever before
This year’s Glastonbury festival saw 54 terabytes of data being used during the five day event - a 100 per cent increase over last year's festival.
EE have attributed this sharp increase in data consumption to services such as Facebook Live, Instagram stories and Snapchat stories. According to the network over nine terabytes of data was used to upload content, this figure stood around five terabytes last year.
EE installed a temporary, powerful (and the world's largest) 4G network on the Glastonbury site before the festival began. Mobile data use increased by 116 per cent compared to the year before. 54 terabytes is a huge amount of data and equates to roughly 560 Instagram selfies, 850 thousand downloads of Ed Sheeran’s third album , ‘Divide’ or 10.6 years of Facebook Live streaming!
The network has also installed a permenant mast on the site, aiming towards EE's 95 per cent coverage of UK landmass by 2020.
EE director of communications and sponsorship Mat Sears commented on the festival's data consumption saying, "Once again Glastonbury firmly cements itself as one of the biggest and most exciting music events on the planet – and people want to share their experiences when they’re there and we do everything to ensure our 4G network can handle that demand.
"Fifty four terabytes of data is an extraordinary amount, but with video applications like Facebook Live, Instagram Stories and Snapchat stories in the palm of every festival-goer’s hand, we can only see this number increase at each event.
"This year, as part of our ambition to cover 95 per cent of the UK landmass with 4G, we’ve installed a permanent mast on site to keep the area around Worthy Farm connected all year round."