Are Samsung facing difficulties?
Samsung have been knocked from top spot by Apple after enjoying three years as the UK’s number one smartphone manufacturer.
UK figures by Kantar Worldpanel ComTech for three months ending 30th September show that sales for Samsung fell from 34.8 per cent to 28.4 per cent in 12 months. While the UK sales figures are not made publically available it is known that this is the biggest share decline within the UK market.
Samsung have held the number one spot for UK smartphone sales since they overtook Nokia back in 2011; however, with the release of Apple’s latest handsets the iPhone 6 and iPhone 6 Plus, interest in Samsung handsets have taken a dive.
The South Korean tech giant also reported that its Q3 2014 earnings were not as great as they previously expected – Net profits fell 48.8% from the previous year at 4.22 trillion Won, the equivalent to roughly $4 billion.
It’s common knowledge that the since the Samsung Galaxy S2 the Galaxy range has been considered as one of the best in the mobile market, but with stiff competition from the like of HTC, Sony and Google’s Nexus the offerings have been greater for consumers – and that’s not including everyone’s favourite premium devices from Apple.
Samsung are also known to have flooded the market over the last few years with its low, medium and high-end handsets becoming popular with the masses. However it appears that with their recent losses they will be rethinking their strategy a bit.
Executives from Samsung have confirmed that Samsung will produce 25 – 30% fewer smartphone models in 2015. At this point in time we're not sure what this means for their range of handsets, the Note series sells very well and the Galaxy series has produced their flagship handsets over the last few years.
The Samsung Galaxy S5 didn’t sell as well as Samsung had hoped with the handset criticised for a lack of innovation, poor design and low build quality.
Plus with other manufacturers like HTC releasing brilliant handsets like the HTC One M8 there was a lot of stiff competition for Samsung in 2013.
While they have had a bad year we’re sure that the smartphone manufacturer isn’t down-and-out entirely and they probably have something great in the works to help bring them out of this funk.