Mobile World Congress 2014 - HTC
Mobile World Congress 2014 – HTC
The Mobile World Congress is quite possibly the hottest event of the year, with over 85,000 attendees from more than 200 countries visiting to see the latest announcements about mobile phone hardware, product showcases, networking opportunities, and innovative technologies.
With the biggest mobile operators showcasing their upcoming flagship models and handsets, this year's conference buzzed with excitement, nervousness, scorn, and wonder.
While Tuffphones unfortunately couldn't make the MWC this year, we certainly kept an eye on the announcements and have pulled all of the best information into a series of informative posts.
HTC Desire 816
While most are eagerly awaiting the reveal of HTC's flagship handset for 2014 – the 'All New HTC One (M8)' – we still have to wait until the New York/London simulcast unveiling on March 25th to see this new handset.
What we were shown, however, were HTC's mid range phones – the 'HTC Desire 816' and 'Desire 610'.
While the Desire 816 certainly isn't 'top spec', this new handset is certainly no slouch, sporting a 1.6GHz quad-core Snapdragon 400 SoC, 5.5 inch 720p display, 8GB internal storage with MicroSD card support containing up to 128GB of external storage, 1.5GB RAM, and an internal battery which clocks in at 2,600 mAh.
There is also a range of HTC exclusive features to top off this handset, namely access to HTC's BoomSound™ front-facing speakers, a 13 megapixel f/2.2 main camera with ZOE support, and a 5 megapixel f/2.8 front facing camera - perfect for selfies.
All of this comes wrapped up in a stylish soft unibody polycarbonate with shiny backing and matte finished sides which weigh in at 165g and only 7.99mm thick.
HTC Desire 610
Also unveiled was the HTC Desire 610. Lower down in the tech race than the Desire 816, this handset is aimed towards the budget end of the smartphone spectrum.
Packing a 1.2GHz quad-core Qualcomm Snapdragon 400 processor combined with 1GB of RAM, it also features 8GB of built-in storage with possible external support. Additionally, it contains an 8-megapixel f/2.4 rear and 1.3-megapixel front-facing camera, stereo speakers with BoomSound™ technology, and a 2040 mAh non removable battery to keep that party going all night long.
Power To Give app
Power To Give is HTC's new app which can be downloaded onto your handset. Once this device is plugged in, charging, and connected to Wi-Fi, it can use the processing power of the phone to power research projects around the globe.
Laura Kimball, HTC's Social Community Manager, wrote that, "once the smartphone is connected to a charger when a user goes to bed, PTG begins to operate after the phone has charged up to 85 percent. The phone is then said to join an enormous secure computing grid, donating a small proportion of its unused processing power. This grid in turn powers research projects by compiling and aggregating scientific research data needed to solve the problems".
With projects that include finding a cure for cancer and Alzheimer's, as well as searching for extra terrestrial life across the Universe with SETI@home, you can be sure that your phone's processing power will be put to good use.
You can find the HTC Power To Give app on the Google Play Store: https://play.google.com/store/apps/details?id=com.htc.ptg
While many were slightly disappointed with the lack of information given away about the new HTC (M8), the company has managed to pique people's interest for the March 25th unveiling taking place in London and New York.
While some disappointments were certainly palpable, it is undeniable that HTC has unveiled a fantastic series of mid- to low-range handsets with the Desire 816 and Desire 610.
They have also shown themselves to be thinking outside the box and considering the bigger picture with their new 'Power To Give' initiative, something which doesn't happen very often with these large mobile conglomerates - a welcome addition to the MWC show.
On a side note, HTC managed to pick up the Global Mobile Award for Best Smartphone of 2013 with their fantastic HTC One (M7) handset, reinforcing the company’s unrivalled leadership in design and innovation.
Voted for by a panel of more than 175 independent industry experts, drawn from the media and analyst communities, the award recognises the smartphone which they believe to be the absolute best across the industry.
This is something which has definitely grabbed the public's attention and brought awareness towards the Taiwanese manufacturer and their upcoming releases, hopefully resulting in a great 2014 for the brand.
We will continue looking at the 2014 Mobile World Congress and publish a new piece soon about another of the big players – Samsung – so keep your eyes peeled for our next update!